Like a lot of VW enthusiasts, and some folks outside the VW community, I always enjoyed the advertisements VW produced during the 1960’s and `70’s. The library at the college I attended had an extensive Life magazine collection and I spent a fair amount of time perusing through them in search of old Volkswagen ads. I also picked up a few ads over the years at shows, not only single page advertisements but some of the booklets VW published as well.
A few weeks ago, I stumbled across this article on Adweek.com that highlights a brief documentary by Joe Marcantonio about the development of VW’s ad campaign. Thought I would post it here for those interested in this aspect of VW history (click on the photo below).
Here is a link that goes straight to the documentary: